Fjällräven was founded in 1960 by Åke Nordin in Sweden to solve a common issue: back pain caused by poorly designed backpacks. As a teenager, Nordin created a wooden-framed backpack that evenly distributed weight, reducing strain on the back and shoulders. This innovation became the foundation of Fjällräven, which aimed to make carrying heavy loads more comfortable for outdoor enthusiasts. In 1978, the brand introduced the Kånken backpack to address rising back problems among Swedish schoolchildren. Its lightweight, ergonomic design quickly became a favorite, easing back pain and becoming an enduring symbol of functionality and style.

Today, Fjällräven is a global leader in backpack design, known for its timeless, durable, and practical bags like the Kånken, Mini Kånken, and travel-friendly options. Staying true to its roots, the brand emphasizes ergonomic innovation and sustainability, helping people carry their essentials with ease—whether in the city or the great outdoors.